A place where there is so much document. Hair and makeup, the last-minute alteration, models arriving, some late. Sponsors to thank, the look book to shoot, brands to elevate, first looks in place, a designers vision to uphold and this is all before the lights go down, the music starts and it's go time. It's electric, everyone playing their part to make sure all goes smoothly, polished to perfection. Our function in all of this is to capture it all, make sure that the designer, the brands and the sponsors are all properly represented and happy - and we feel that is best done by us being unnoticed, nimble and able, out of the way, discerning and respectful and, most important, switched on to who needs what and when. Not just what you do but how you do it.